On March 5, Eugene Lee, AnaJet Regional Manager, presented our monthly product webinar that highlights the mPower i-series. The purpose of the webinar is to broadly cover how the mPower can be an effective tool for just about any business. Whether you are a start-up business or you currently own a print shop or something similar, the mPower’s direct to garment technology will help take you to the next level.
The garment decoration industry is a multi-billion dollar industry that continues to grow. AnaJet is leading the way in terms of garment decoration technology and we want to help you realize a whole new world of customers and revenue streams. Eugene lays out just how you can realize this when you purchase one of our printers in the webinar.
Our success and our customers’ success go hand in hand. This is why we take such good care of them. We don’t just sell you a printer and send you on your way. We stay in constant contact with the owners of our machines to ensure you get the proper training, technical support, and industry information. In this webinar, we show proven examples of customer success stories. Eugene lays out various business models that work and he also informs the audience of the endless possibilities that the mPower i-series offers outside of printing t-shirts.
For those who missed this product webinar, we are offering up the recorded video and slideshow PDF as an online learning tool for you.
Thank you to all of our customers who participated in our video testimonial contest! We received a lot of great entries and enjoyed watching each of you as your shared your success stories.
The winners of the contest are listed below, along with each of their videos. Each winner will receive a free set of White and CMYK PowerBright or AnaBright ink for their mPower or SPRINT printers. Congratulations to our winners!
Video Contest Winners:
Cristal Jordan Jefferies, Jordan Jefferies Collection & OurSocietee, Austin, TX
Cristal started with a SPRINT and has since upgraded to two mPower i-series printers. Since 2012, Jordan Jefferies Collection has offered custom decorated garments to wholesale clothing lines, sports teams, businesses and just about anyone who wants to promote themselves. In 2013 Cristal opened OurSocietee to promote unique artists’ artwork on apparel and bags. Just this week Cristal moved her operation from her converted garage into a new commercial space.
“I was able to cover all monthly expenses and work ‘in the black’ from the first month.” – Cristal Jordan Jefferies
Nick Qualle, Q3Ink.com, Rockford, MN
Nick Qualle started Q3Ink.com, a garment decoration company, when he purchased his mPower i-series mP5 six months ago. 500+ printed shirts later, he has nothing but praise for AnaJet, the products, and the direct to garment business model that he thrives on.
“It’s been a dream come true. Everything on this machine is simplified; it is so easy to print a shirt.” – Nick Qualle
Mike Wright, SignWorx, Raleigh, NC
If you like music, you’ll enjoy this video entry! Mike of SignWorx, a sign and large format printing shop from Raleigh, NC, bought his mPower i-series mP5 after seeing AnaJet at a sign show. His goal is for SignWorx to be a one-stop shop and he had clients ask about shirts in the past, so when he discovered the mPower he was instantly interested.
“When I saw the mPower I absolutely just fell in love. It’s a great product.” – Mike Wright
Greg Kwiecien, Unique Embroidery and Printing, Lansing, MI
Greg operates Unique Embroidery and Printing, an embroidery and printing shop, from Lansing, Michigan. Greg owned a competitor’s printer before he purchased an mPower i-series and now he is beyond excited about his upgrade to AnaJet. You’ll hear how impressed Greg is with the AnaRIP software and much more.
“What’s unique about the AnaRIP software is you see what you’ll print, plus you’ll see your cost!” – Greg Kwiecien
Cynthia Eisele, Service Surplus & Crafts, Longview, WA
Cynthia Eisele owns Service Surplus & Crafts, and embroidery and printing (originally vinyl printing) business, and expanded to direct to garment just a few months ago. She sent in her video testimonial to explain how quickly her business has grown already. There was a lot of research that went in to Cynthia’s decision to expand, but she was so impressed by AnaJet’s white ink technology that she took the plunge, and she has never been happier. Aside from growing her business tremendously, Cynthia also loves how fun this machine is.
“I took the plunge and I’ve never been happier. It’s so much fun to use! My customer based has expanded tremendously.” – Cynthia Eisele
The Graphics of the Americas trade show in Miami, Florida has been busy since the moment the doors opened on Thursday, February 27. The show continues through Saturday, March 1 at the Miami Beach Convention Center.
Graphics of the Americas is the premier event for the graphics communications industry in North America, South America, Central America, and the Caribbean. Though it is in the United States, this show sees a very high number of international attendees.
Attendees at Graphics of the Americas come from backgrounds such as prepress and production, sales and marketing management, and digital and wide format printing, which makes this show a great fit for exhibiting the mPower i-series.
Digital apparel printing is a perfect complement to businesses in the graphics communications industry, and many businesses are adding custom t-shirt printing to the lines of products that they offer. Customers already order custom printed t-shirts from other vendors; adding direct to garment to a graphics communications business keeps those customers, and corresponding profits, in-house.
If you’re in the Miami area, come check us out at booth #479 tomorrow and receive a free sample shirt!
Update 03/07/2014: Cristal reported this week that she has expanded her operations from her converted garage into a new commercial space.
Cristal Jordan-Jefferies owns and operates Jordan Jefferies Collection and OurSocietee from her converted garage in Austin, Texas. Since 2012, Jordan Jefferies Collection has offered custom decorated garments to wholesale clothing lines, sports teams, businesses and just about anyone who wants to promote themselves. She started her own apparel line, OurSocietee, in 2013 to promote unique artists’ artwork on apparel and bags.
Cristal was first exposed to screen printing when she worked as an Office Manager for an Austin based screen printing shop. As Office Manager, she saw the amount of business lost due to certain jobs that the screen printer could not produce cost-effectively. Still, it wasn’t until a few years later when Cristal had a friend who was selling a SPRINT that she decided to start researching direct to garment technology. At the time, Cristal was interested in getting back into being self-employed; she was previously the owner of a small chain of ladies’ boutiques prior to her screen printing office management job. She wanted to be able to target small wholesale clothing lines and specialty boutiques and offer custom decorated apparel and a unique style of branding services.
After doing extensive research on the internet and user forums, Cristal decided to purchase a used SPRINT in October of 2012. Cristal says, “I was able to cover all monthly expenses and work ‘in the black’ from the first month” after purchasing her first AnaJet SPRINT printer. A year later she began working with Regional Manager, Brett Callahan, who was able to assist Cristal in obtaining the financing that she needed to purchase an mPower i-series mP5 to cover her growing business. She sold her existing SPRINT and was up and running with her refurbished mP5 by the end of November. She purchased a second refurbished mP5 one month later.
Cristal is now operating her business off of two mPower i-series printers and is contemplating purchasing a third if and when her business growth justifies it. According to Cristal, “I have more business I ever anticipated. Direct to garment started being my primary product day one that I got the AnaJet SPRINT. My business is centered around direct to garment printing and my other decorating and marketing services are my secondary source of revenue.”
Business came so quickly for Jordan Jefferies Collection because Cristal marketed her new direct to garment services very well. She contacted many clothing lines and other business offering them her “boutique style” approach to garment decorating. Small wholesale clothing lines are still her primary market, but she gladly states “everyone that needs a custom decorated garment is who I target, so the possibilities are endless.” Products are competitively priced with a profit margin that makes her confident that she has made the right decisions for her business. To accommodate her production growth and multiple printers, Cristal currently has 4 part-times employees and she herself averages working about 70 hours a week to keep up with her business demand. She is planning on moving out of the garage very soon as she is now incorporating producing her own line of blank bags to be printed on; these will be available for wholesale and retail purchase within the next few months.
To market her business, Cristal uses two websites (www.jordanjefferies.com and www.oursocietee.com), facebook, yelp, YouTube, Etsy, Instagram and best of all, word of mouth. When we asked her what’s working as far as her marketing goes, she responded, “Everything! I still can’t keep up with my growth! I have a great team, we work hard and it’s paying off!”
Check out the video testimonial video that Cristal sent into AnaJet last week:
Just an update to show off a few more pictures! The DPES show in Guangzhou, China, has been a smash with the regional attendees. What’s impressive about our distributor, Beijing AsiaLink, is how dedicated they have been to designing their own unique trade show graphics and how prominently they have featured the mPower i-series. Thank you to all of our distributors who go to such great lengths to position this product. We are also proud to be featured alongside Mutoh and other globally recognized large format printers.
DPES opened just a couple of days after ISPO Beijing, another regional show that attracted commercial printers.
For the second time this year AnaJet has been featured at a franchise specific trade show. This week AnaJet traveled to AFB Nashville where we had the opportunity to demonstrate how our direct to garment printers can be a sound business solution for AFB franchise owners.
AFB Nashville is a trade show specifically for Alliance Franchise Brands owners. Alliance Franchise Brands LLC is a world leader in marketing and visual communications, with more than 600 locations across the United States, Canada, and the UK. Each franchise is independently owned and operated, providing national, regional and local businesses and organizations with a one-step resource for technologically advanced and strategically sound solutions for their graphic communication needs. Signs Now, Signs by Tomorrow, Speedy Printing Centers, and Image360 are all brands operated under the AFB flag.
Exhibiting at this show was a no-brainer when you consider the flexibility of the printers we manufacture. Whether a franchise owner runs a print shop or sign and graphics shop, he or she can seamlessly implement our digital printers to open up new product offerings and customer revenue streams. With our mPower i-series or SPRINT direct to garment printer, you not only open your business up to printing t-shirts, but countless other printing options as well. When a business comes to you asking for promotional products to help with their marketing campaigns, you offer up t-shirt, hats, hoodies, pillows, totes, shoes, socks, and on and on and on.
We thank Alliance Franchise Brands for allowing us to show at their annual trade show. The feedback has been great and we look forward to working with many franchise owners in the future.
For more opportunities to see AnaJet in action on the road, check our trade show calendar online.